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“NEXT!”

Sounds great when you have a numbered ticket and have been waiting for too long. But when the word pops up regarding what the Next big idea in Marketing is, that elusive next big idea is not always quite handy.

What’s the next shade of orange that’s not black, or the next ‘little black dress’ that’s not a pair of skinny jeans, or the hottest place downtown, or the newest cuisine in Williamsburg…? Now, in Marketing, trends do behave the same; they shift like fashion. They evolve rapidly and unexpectedly. Today they develop even faster due to technology.

Just think of this, it has only been since 2003 when the US went through a short economic recession that the following companies were born: Facebook, Twitter, YouTube, Uber, Airbnb, Instagram, Snapchat, Dropbox, Hulu…to name but a few!

What do they have in common? They all depend on the Internet and high-tech capabilities for the purpose of expanding communication. That’s what we offer at theOpenInc.com; we help you expand communication.

As a dyslexic I have often needed the help of other people to read for me. But this has never stopped me from achieving my goals. On the contrary, it has challenged and motivated me to get involved in bigger ideas. And while on this personal journey I discovered two important things: I am very effective in seeing the big picture and I learn best with the use of introspection. I’m an ‘autodidact’ which means I’m a ‘self-taught’ person. This, at times, places me in a sort of mental retreat which allows me to limit external contamination as well as distraction. I become very focused giving me the ability to think and imagine a bigger picture which in turn allows me to notice things that other people aren’t likely to see.

Connecting the dots may seem abstract for some people, but it is not the case for me. I see a complete and natural union; I can comprehend things as a whole; just like a whole is bigger than the sum of its parts.The consequence of this is that I have managed to develop my own way of working. For example, I found in the creation of theOpenInc.com a great way to make a start up in the U.S.! I designed it for my natural skills. And adding to this, I have a secret weapon: a team of remarkably talented and creative people.

Our Mission at theOpenInc.com is to help you grow your company by providing the communication tools that allow you to accomplish your goals. We are passionate about the art of communication and believe that branding should not only be authentic but personal. That’s the reason we designate a custom team for every client, so we have the best fit for every project.

Technology is the greatest equalizer in the modern world. No matter the size of your company, it deserves to have every opportunity to display a professional brand look just like larger counterparts. We want your clients to feel connected with you right from the very first glimpse of your content; that’s why our vision is imagining a clear and concise way of communicating along all platforms to maintain an articulate message.

I invite you to check out our services at: www.theopeninc.com

Sebastián Encinas
C.E.O. / Founder
theOpenInc

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